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Branding China Expanding Businesses to be the First Enterprise Listed in Hong Kong Providing Entrepreneurship Services

2015-11-17source : 本站原创Hit : 504

(17 November, 2015 – Hong Kong)Branding China Group Ltd. (“Branding China” or the “Group”; Stock code: 863.HK), China’s first integrated marketing services provider listed overseas, is pleased to announce that the Group is undertaking expansion for its core businesses, providing entrepreneurship services including park area services, investment services and corporate value-added services, for start-ups and developing enterprises. Thereby, the Group will become the first company listed in Hong Kong focusing on providing entrepreneurship services.

 For the implementation of plans mentioned above, the Group has entered into a memorandum of understanding, intending to acquire 34% equity interests of Shanghai Lingang Cultural Industry Development Company Limited (“Lingang Cultural”) for the expansion of park area services; meanwhile, the Group has entered into a memorandum of understanding with Shanghai Hejing Leyi Investment Advisory Co., Ltd for the expansion of investment services; additionally, the Group will raise approximately HK$120 million through issuance of new shares for intensively establishing the service platform for start-up entrepreneurship under the leadership of newly appointed management team which is with extensive experience.

 The Group currently serves as an integrated marketing communications services provider targeting renowned enterprises in the consumer goods and services sector. With the development over the past decade, the Group, having accumulated adequate experience and extensive resources in the field of corporate services, was successfully transferred its listing from Growth Enterprise Market (“GEM”) to the Main Board of The Hong Kong Stock Exchange in this September. Under the promotion of the “mass entrepreneurship and innovation” policy in the PRC, and to meet the needs of increasing demand of entrepreneurial and developing enterprises, the Group, on the foundation of brand communication services, will expand its corporate customer services to the areas of park services, equity investment services and corporate value-added services. Moreover, the Group will serve its existing corporate brands while expanding its target customers to attract start-ups and developing enterprises.

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The Group has entered into a memorandum of understanding with Shanghai Shenmeng Cultural Investment Company Limited and will acquire 34% equity interests of Lingang Cultural. Lingang Cultural is primarily engaged in operating the cultural park management project of “Sheshan Cultural Oasis” with a planned floor area of approximately 160,000 sq.m. which adopts a unique operation model of “Base + Capital”, as a result of which, Lingang Cultural is also managing a mergers and acquisitions fund amounted to approximately RMB2 billion. The Group will obtain the superior park area resources, seasoned fund management team and extensive business resources of Lingang Cultural through the acquisition. Additionally, the Group has entered into a memorandum of understanding with Shanghai Shanghai Hejing Leyi Investment Advisory Co., Ltd, intending to subscribe for the shares not less than 15% of the entire registered capital of Shanghai Hejing. Shanghai Hejing is primarily engaged in providing equity investment services for start-up businesses through fund raising with a focus on technology, media and telecommunication and consumer sector enterprises.

 Through such moves, the Group, in the next three years, plans to realize a total of 800,000 sq.m. to 1,000,000 sq.m. of park area and a total of RMB5 billions of funds under management. Additionally, the Group is going to establish specialized teams as and when appropriate, while these teams are expected to establish a leading status in the PRC in two to three areas of its services.

 For its future development, the Group will expand its management team and raise funds through share placements. Mr. Fan Youyuan, served as a non-executive Director of the Company for more than 3 years, is familiar with the Group’s strategy and business. With effect from 16 November 2015, Mr. Fan has been appointed as the Chief Executive Officer and re-designated as an executive Director of the Group. Meanwhile, Mr. Huo Zhongyan has been appointed as the Chief Operating Officer of the Group with effect from 16 November 2015. Mr. Huo is responsible for the operations of the Group, including equity investment and value-added services. He also works with the Chief Strategic Officer of the Group to implement acquisitions and other capital matters. In addition, the Group will issue approximately 50 million subscription shares at the subscription price of HK$2.42 per subscription share to Grandall Group Holdings and other three independent investors, which represents 20% of the existing issued share capital of the Group and approximately 16.67% of the issued share capital of the Group enlarged by the allotment and issue of the subscription shares. A total of HK$120 million will be raised for the purposes of corporate operation and new businesses development.

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Mr. Fang Bin, Executive Director and Chairman of Branding China, stated, “The development of new businesses is based on experience of corporate services and business resources that have been accumulated, which is in line with market demands and the natural extension of existing businesses of the Group and is in accordance with the goal of the Group concentrating on clients’ needs. Our core business, branding communications services, hasn’t changed. Moreover, the new businesses under expansion and our core business can share client resources, so as to exert profound synergy and compose a business entity with organic integration. Mr. Fan and Mr. Huo, both with extensive experience in management and outstanding past performance, are believed to be beneficial to the Group’s business development in the future, and to foster a new level of Branding China.”

 CEO Fan Youyuan stated, “Under the promotion of the ‘mass entrepreneurship and innovation’ policy in the PRC, the Group will seize the opportunities to develop new businesses, providing integrated services including park area services, investment services and corporate value-added services, for start-ups and developing enterprises, and even developed enterprises, so as to build the Group into a corporate services provider which covers more comprehensive and deeper areas and is more professional. By taking advantage of the wave of entrepreneurship, the Group strives to create more value for its clients and shareholders.” 

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About Shanghai Lingang Cultural Industry Development Company Limited

Shanghai Lingang Cultural Industry Development Company Limited is a company established in the PRC on 11 April 2014. It operates the cultural park management project of “Sheshan Cultural Oasis” with a planned floor area of approximately 160,000 sq.m. which adopts a unique operation model of “Base + Capital”. The Company is also managing a mergers and acquisitions fund amounted to approximately RMB2 billion. Its ultimate controller, Shanghai Lingang Economic Development (Group) Investment Management Co., Ltd, is a major domestic park development and management agency in Shanghai. Lingang Group is managing the Shanghai Lingang Industrial Park, a park with a planned area of approximately 218 sq.m..

 About Shanghai Hejing Leyi Investment Advisory Co., Ltd.

Shanghai Hejing Leyi Investment Advisory Co., Ltd (Shanghai Hejing) is a capital fund management company established in the PRC on 19 May 2014. It mainly provides equity investment services for start-up businesses through fund raising with a focus on technology, media and telecommunication and consumer sector enterprises. Shanghai Hejing is independently managing a venture capital fund and is in preparation of a cultural fund with Malaya FM, the leading mobile audio platform in the PRC. The team of Shanghai Hejing has invested in several projects in the technology, media and telecommunication and consumer sectors, including “Smartisan”, the mobile internet terminals; “Yitiao”, a life aesthetics video channel; “Mingdao”, an enterprise collaboration SaaS software; “Vingoo”, an intelligent juice vending terminal; and “Phantouch”, a virtual reality devices.

 About Grandall Group Holdings Limited

Grandall Group Holdings Limited is a company incorporated in Hong Kong with limited liability and an indirect wholly-owned subsidiary of Shanghai Dafeng Investment Group Limited (“Shanghai Dafeng”), a company established in the PRC. Through financial instruments like equity funds and structured products, Shanghai Dafeng and its subsidiaries, including Grandall Group Holdings Limited, are a comprehensive investment and asset management group with its main investment areas covering energy and resources, culture and media, and aviation and real estate.

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