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Advertising communication
The Company provides clients with professional, accurate advertising communication service, which is a part of the branding and marketing services customized to clients. The Company has a very wide range of media available to customers for advertising, including newspapers, magazines, Internet, mobile phones and outdoor media. These media include both the mass media that with a wide range of audience and the professional media that with segment markets.
PR communication
As an important part of the Company’s integrated marketing communications, public relations communication has become an important business segment. The Company’s public relations services focus on providing clients with customized public relations strategies and accurate and effective communication programs.
Event marketing
Off-line marketing activity has already constituted an indispensable part of brand marketing. Event marketing business of the Company can plan and implement customized marketing activities for clients, so as to deepen the impression of consumers on the brands and products of clients; and can help end-users directly experience, so as to deepen understanding of the products, and even directly facilitate sales. Usually, these marketing activities include new product road shows, press conferences, promotion activities, product trials, celebrations, arts activities, all kinds of exhibitions and business meetings.
Digital marketing
With the Internet sweeps across China, the influence of digital media (including portals, online communities, microblogs and wireless media) is increasingly far-reaching, and the digital communication is valued by a growing number of brand clients. With digital media, the Company has provided brand clients with marketing and communication services, and has accumulated a wealth of digital media resources, including the mainstream Internet websites and leading wireless media in China.